Online Brand Manager - Professional Product Division

A. KEY RESPONSIBILITIES

Ensure that all ecommerce activities are consistent with the brand sense of purpose.

Create and maintain an online e-campaign plan: campaigns calendar, product exclusivities, upselling mechanisms, data ownership within ecommerce brands websites and e-retailers

• Ensuring Hero products consistency
• Providing Promotional offer strategy for GWP, Samples, Mini Sizes.
• Defining Up-selling Frame
• Build the right consumer acquisition strategy and tools to support countries for profiling buyers and other KPIs

Trends and analysis:

• Build, monitor and take actions to improve Rating & Reviews for Hero products by building insights on this data
• Onsite SEO: Keywords to own, target products, keyword lists and monitoring keywords.

Managing online content

• In line with search gap analysis/ strategy, collating campaign & always-on site content for implementation by Digital teams
Managing Feed through Adaptation of videos format and adaptation of imagery

Ensuring content in markets is in line with those provided by zone (store & product), A+ content.

Promotions: Providing Promotional offer strategy for Bundles.

Building Content Guidelines: A+ Content, Brand Campaign, Awareness Campaign

• Working with e-commerce and platform team to ensure gold standard execution on platform site (search, visibility, quality of content, reviews etc)
• Working with platform partners to understand needs, and develop relevant content
• Working on Product page displays – above and below the fold

Develop engaging contents, assets and campaigns in close collaboration with regional Digital Content Factory, E-merchandisers and copywriters.

• Main communication theme (tagline, description, kv creative)
• Brand sis take over
• Product thumbnail design in campaign theme (feed included)
• Online media creatives
• New product page on official websites, new shades on Modiface.
• Maintenance and improvements on Modiface
• SEO Front office articles and new categories section (e.g looks, tips and tutorials)

++ Edge performance: Content Integrity

Key internal meetings:

• Alignment with Platform Heads & Brand Platform Managers

B. ADDITIONAL SUPPORT

LIVESTREAM for platforms + KOLs/ KOCs

Platform Launch Plan (margin, promo, digital package, etc.)

Traffic and Conversion:

• Ensure traffic and conversion to brand SIS/ PDP in close collaboration with our digital performance team
• Pilot offsite and online SEO/ SEM activities to maximize revenue and ROI to ecommerce (ex. From Brandsite to ecommerce)

C. KEY REQUIREMENTS

• Existing talent from Marketing or Digital who has an interest in E-commerce & willing to learn.
• Strong Operational Marketing profile capable of building detailed activity plans.
• Collaborative and able to work between Sales & Mktg to build the right plan.
• Analytical skill

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