Senior Brand Manager - Oral Contraceptive (Abbott Pharmaceutical)

MAIN PURPOSE OF ROLE

• Drive the short-term and long-term growth of the TAs through creating TA strategies, managing the development and implementation of brand plans.
• Responsible for creating demand for the growth brands in the Oral Contraceptive (OC) therapeutic areas through creating, implementing and tracking relevant strategies and messages aimed at key influencers, customers in all channels to achieve topline goal of organization and enhance OC knowledge awareness of community thanks to collaboration with healthcare organizations.
• Drive brand adoption through development and implementation of designed / adopted to local context.
• Develop omni-channel approaches, from strategies to operation/execution to catch-up with ethical market dynamics and drive business growth.
• Create creative innovation, lead agile changing, turn market insights into action plans.
• Influence positive business results leveraging category, marketplace, and macroeconomic factors that impact business performance.
• Drive timely, fact based business decisions by tracking, analyzing, interpreting and applying key metrics.
• Manage the allocated budget in effective way and keep monitoring and tracking on monthly basis.
• Work with other functions (Medical, business development, sales, CEx….) to drive the execution of the marketing plans and complete other assigned projects.

MAIN RESPONSIBILITIES

• Develop TA strategies to drive the growth of the assigned TAs in short-term and long-term.
• Monitor execution and implementation of the brand plans.
• Drive early engagement and executional alignment among cross-functional stakeholders at all levels (e.g. retail sales, HCP sales, regional marketing, market access…).
• Drives market differentiation through commercial innovation (leveraging existing clinicals, claims data, etc. in new ways).
• Identifies impact of market forces and addresses knowledge gaps to shape go-to-market strategy.
• Plans for and responds to competitor actions in a timely manner (e.g. contingency plans, program changes and financial impact).
• Develops and maintains connections with field-force to monitor implementation of programs / pilot new initiatives.
• Identifies key HCP influencers and KOLs to develop cross-functionally aligned HCP marketing programs.
• Works in the field with sales force to identify customer insights relevant for development or improvement of marketing programs.
• Develops and translates consumer insights to brand implications.
• Responsible for management of TA budget and monthly gaiting.
• Formulates forecast assumptions based on data and aligns cross-functional teams.
• Work with cross-function team to accomplish other assigned projects.
• Work with business development team on the NPI and NPD projects.
• Contribute to enhance the team spirit in line with company culture.
• Ensure activities to comply with Company Business Code of Conduct and all local applicable laws within scope of function responsibility.

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED EXPERIENCE

• Minimum experience of 6 - 8 years In marketing, brand managements and trade marketing in healthcare/pharma industry.
• Worked with reputed MNC organizations.
• New Product launch experience will be an advantage.

CORE SKILL

Professional Skill

• Good knowledge in marketing principles and trade.
• Ability to draw the insight and foresight from data analysis and marketing understanding.
• Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.
• Proven success in managing brands / portfolio business through development and deployment of strategies and tactics targeting HCPs (including specialist physicians) and their patients.
• Develop a deep understanding of science behind product, relevant disease state and treatment paradigms, leading to conceptualization & implementation of insight driven innovative ‘new to market programs.
• Ability to lead, convince and inspire field-force for implementation of marketing programs.
• Interpersonal and influencing skill to build relationships with, collaborate and effectively manage internal and external stakeholders.

Behavioral / leadership skill

• Excellent interpersonal skills.
• Self-starter, aggressive for constant improvements.
• Capable of timely and fast, accurate deliverables.
• Apply Abbott Capabilities Framework.

Language Skill

• English proficient
• Vietnamese

Computer Skill

• Able to utilize computer programs such as notes, excel and PowerPoint to compile, build, analyses and consolidate data

MINIMUM EDUCATION REQUIRED

• Bachelors degree
• Pharmacist is preferred