Director, Business Marketing (40000551)

Director, Business Marketing (40000551) Category: Corporate & Institutional Banking Group Job Type: Facility: Corporate Banking

Job Purpose

The job holder manage and take full responsibility for the business marketing activities of Division, including: 1. Business Marketing Planning and marketing performance management 2. Design marketing content for program/campaign 3. Marketing campaign management

Key Accountabilities (1) Business Marketing Planning and marketing performance management

• Develop and embed overall marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...
• Manage execution of marketing activities, budget, premium / stocks and provide update
• Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
• Drive preparation and implementation of NPS survey
• Design, build, embed and manage customer loyalty program by collaborating with other divisions and/or partnerships
• Develop KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment

Key Accountabilities (2) Design marketing content for program/campaign- Design content for marketing program, campaign

• Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign

Marketing campaign management

• Develop, embed and manage campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation
• Strengthen public awareness and branding through collaboration with bank-wide Marketing team for award participation...

Key Accountabilities (3) PEOPLE MANAGEMENT - Oversee human resources planning and execution (headcount và costs) of their function/ sub- function - Attract, onboard and retain the right talents for a high- performing team - Establish and communicate sub- function/ function and individual KRAs/ KPIs, goals, action plan, expectations and results to reporting line - Manage sub- function/ function performance và provide feedback regularly (following the annual performance management cycle)

• Define teams capability requirements and enable team members professional and personal development through capability assessment, training, coaching và feedback, mentoring, etc.
• Motivate and recognize team members contributions towards the teams shared goals

- Responsible for developing talents within the function/ sub- function - Act as a role model and promote corporate culture at function/ sub- function level

• Understand và communicate relevant HR offerings to team members.

Key Relationships - Direct Manager

Head of function

Key Relationships - Direct Reports

Senior Expert, Channel Design and Management, Expert, Channel Design and Management, Senior Officer, Channel Design and Management, Officer, Channel Design and Management

Key Relationships - Internal Stakeholders

Other units in Division, other units in TCB

Key Relationships - External Stakeholders

Customers, organizations, business associations, state agencies (GSO, tax authorities …)

Success Profile - Qualification and Experiences Qualification:

• Bachelors degree in Economics / Finance / Banking / Marketing / Business Administration
• Priority to have a masters degree or higher
• Minimum 12 years in the position related to financial analysis / credit / market research, marketing of finance and banking, minimum 6 years experience in people management roles
• Prioritize work experience related to corporate customers
• Mimimum TOEIC 700 or equivalent