Strategic Planner

Salary: Negotiable

Department: Planning & Account

Company: Fanscom

Application deadline: 10/05 — 09/06/2024

ABOUT FANSCOM

Fanscom is a member of YouNet Group - The leading SocialTech Group creating value for enterprises by applying Social Technologies in a variety of business areas including sales, marketing, and operations.

We are an energetic & passionate Digital Creative agency that offers Full-integrated advertising & communication services. We believe that our mission is not only to be the bridge connecting brands with its own Fans, but also provide a strong Communication journey that turns audiences to customers, customers to fans and fans to advocates, and ultimately to impact Business Issues for Clients.

RESPONSIBILITIES

Overview

• Take the lead in the Planning stages, and balance the creative side of the advertising agency and the business side of the client.
• Come up with a Digital / Social communication plan to address marketing objectives and business objectives of clients across multi-touch points as integration campaigns with PR, Activation, Digital Media…
• Imply understanding of current and emerging Social/ Digital Communication platforms, Trending Creative Formats, and Consumer’s Usages & Behaviors for a better deployment plan.

Pre-campaign Planning

• Conduct the research queries and work closely with the Internal Teams/ Data Team to explore the relevant insights.
• Come up with a communication approach, debrief the Creative Team, channel mix, and measure of success. Consolidate deck and lead presentation.
• Overview and set up the practical measure of success in communication that answers the campaign’s objectives / Campaign goals.

Campaign Measurement & Report

• Review and work closely to account for report campaigns to clients and take key learning for the following campaigns/plans.

The scope of work will be customized according to project expectations, client requirements or marketing field updates.

Report to: Managing Director

Work Relation:

Internal: Collap with Social Data Analyst, Account Department, Creative Department, Media Team, Planning members.

Other Business Units in YouNet Group: YouNet Media, Buzzmetrics, YouNet AM, Mango Digital

External: Clients, Third parties,...

REQUIREMENTS

• At least 2 years of experience in the Digital Agency field or similar role. Proven work experience in Social planning (especially Influencer Marketing) is a plus.
• Experiencing in developing and implementing digital communication strategies.
• Extensive knowledge of common industry.
• Good knowledge of all different digital marketing channels.
• Research and analytical skills.
• Critical thinker and problem-solving skills.
• Team player.
• Good time-management skills.
• Great interpersonal and communication skills.
• Good at presentation skills
• Critical thinking, analytical & familiarity with social data (Social Listening Tool in YouNet Group)

BENEFITS

• 13th month salary, annual bonus.
• Premium healthcare insurance
• 12 days of annual leave & 5 days of sick leave
• Performance appraisals and promotion every year
• Standard health check
• Company trip, Year end party, Team building
• Occasion-based offerings: Birthday, wedding, maternity,…
• Parking support
• Equipment for work (PC / laptop)
  
• Free in-house entertainment facilities: foosball, book tree, coffee and snack.