FBP Communications Manager

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Responsible for the communications strategy of the FBP division with a focus on optimizing qualitative brand visibility across paid, owned, earned, and shared…...

Brand Vision: Inspire and influence by elevating the unique, timeless story of Chanel as the ultimate house of luxury, defining style and creating desire now and forever Job Purpose:
  • Responsible for the communications strategy of the FBP division with a focus on optimizing qualitative brand visibility across paid, owned, earned, and shared channels
  • Foster strong collaboration and synergy with stakeholders with Global, Regional and Local Marketing to drive omnichannel integration aligned with brand and business objectives
  • Position Chanel FBP as a strong and relevant brand for the future with credibility in skincare, vitality and creativity in makeup and leadership in fragrance
We are looking for a driven and passionate individual to drive Communications for Fragrance and Beauty Product (FBP) in Vietnam by leveraging her/his knowledge and expertise in the communications space to support the brand and business vision Responsibilities & Accountabilities Brand Image
  • Optimize brand visibility through a sustained communications of Chanel’s iconic image and strategically implementing PR and Media actions to build brand equity
  • Leadership in building strong relationships with external parties – Press, KOLs, Celebrities, MUAs, influence communities, Agencies
  • Strengthen and elevate our brand positioning with a solid knowledge of competitive environment
  • In charge of PR strategy and executions whilst collaborating with Media to ensure the right brand message reaches a specific, qualified audience through various channels while adapting to the evolving media consumption habits of the audience
  • Leading yearly communications strategic plan for FBP
  • Create a strong brand narrative beyond products in relation with Arts & Culture and Sustainability at Chanel wherever relevant and applicable
  • Reinforce communication & engagement with Marketing & CRM teams when implementing PR strategy to ensure synergy of brand messages for effective and impactful reach
  • Conduct post evaluations holistically (incl. Media) for learning and insights
Media and Event
  • Collaborate with Media counterpart to develop a paid-owned-earned media strategy and with an aligned vision (for both offline and online) to support brand and business ambitions
  • Manage onsite media with LLs together with FBP division to ensure premium and impactful visibility of the brand
  • Create impactful brand experiences for press and influencers through events, personalized appointments, press trips and press tools
Candidate Profile:
  • Minimum of 5-8 years of work experience in preferred fields such as luxury, beauty, communications
  • Experienced in PR, Influencer engagement, Content marketing, Media
  • Solid understanding of brand communication
  • Strong insights on Beauty or Luxury category
  • Good interpersonal and communication skills and the ability to build and foster relationships with people, be it internal or external stakeholders
  • Experience working with international stakeholders of different cultures
  • Excellent spoken and written English
Required attributes:
  • Transformational: while being a strategic thinker (analytical and systemic), he/ she needs to open to possibilities and with long-term focus, willing to take risks, welcome diversity of thought
  • Agile: comfortable with complexity and ambiguity, curious (personal flexibility, continuous learner), resilient
  • Performance-Minded: decisive, driven
  • Relationships-focused: collaborative with experience working in cross-functional teams, developing and empowering people
  • Cultured: aesthetically inclined (appreciation for art, beauty, luxury), knowledgeable about the industry and has a keen interest in the brand
  • Humble: well aware of self, and be a trustworthy with integrity

Information :

  • Company : Chanel
  • Position : FBP Communications Manager
  • Location : Thành phố Hồ Chí Minh
  • Country : vn

How to Submit an Application:

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Post Date : 10-05-2024