Social Insight Specialist

Salary: Negotiable

Department: Research & Data Analysis

Company: Fanscom

Application deadline: 10/05 — 09/06/2024

ABOUT FANSCOM

Fanscom is a member of YouNet Group - The leading SocialTech Group creating value for enterprises by applying Social Technologies in a variety of business areas including sales, marketing, and operations.

We are an energetic & passionate Digital Creative agency that offers Full-integrated advertising & communication services. We believe that our mission is not only to be the bridge connecting brands with its own Fans, but also provide a strong Communication journey that turns audiences to customers, customers to fans and fans to advocates, and ultimately to impact Business Issues for Clients.

RESPONSIBILITIES

Data Analytics & Reporting

Pre – During & Post-Campaign (Research - Measurement/Optimization & Evaluation/ Key learnings)

• Customized marketing research studies by compiling, analyze, study results to actionable reports, data-based conclusions and recommendations in a concise and presentations.
• Conducting syndicated research for internal team and clients
• Good understanding of the diversity of data points across digital & social media platforms, communication touchpoints (paid -owned-earned) and their metrics for better measurement and suggestions.

Trend-updating & Benchmarking

• Updating Hot Topic /Relevant Trends and propose / consult the actionable implications for internal teams, client…at project level, category/ industry level…with supervision of Leader based on tools (Social Trend, Google Trend…other reports)
• Collaborate with Internal Teams (Social Commerce & Media, Social Influencer & Innovation,...) to keep track & build benchmarking of campaign / category/ industry/ performance.

YouNet Group Tool Usage Capability:

• Understand YouNet Group products: Social listening tool (SocialHeat), SocialTrend, SocialLift
• Be able to use Social Listening Tool (SocialHeat) to set up dashboard, crawl, verify data to support
• Planning Team with consumer insight, category landscape (Employee will 100% be trained to use tool)
• Be able to work with Customer Support team (YouNet Group) for issue related to SocialTrend/SocialHeat Dashboard

Report to: Managing Director

Work Relation:

• Internal: Collab with, Account Department, Creative Department, Social Commerce & Media Team, Social Influencer & Innovation, Planning Department,...
• Other Business Units in YouNet Group: YouNet Media, Buzzmetrics, YouNet AM, Mango Digital
• External: Clients, Third parties,...

REQUIREMENTS

• At least 2 years of experience in the Digital Agency field or similar role. Proven work experience in Social planning (especially Influencer Marketing) is a plus.
• Experiencing in developing and implementing digital communication strategies.
• Extensive knowledge of common industry.
• Good knowledge of all different digital marketing channels.
• Research and analytical skills.
• Critical thinker and problem-solving skills.
• Team player.
• Good time-management skills.
• Great interpersonal and communication skills.
• Good at presentation skills
• Critical thinking, analytical & familiarity with social data (Social Listening Tool in YouNet Group)

BENEFITS

• 13th month salary, annual bonus.
• Premium healthcare insurance
• 12 days of annual leave & 5 days of sick leave
• Performance appraisals and promotion every year
• Standard health check
• Company trip, Year end party, Team building
• Occasion-based offerings: Birthday, wedding, maternity,…
• Parking support
• Equipment for work (PC / laptop)
• Free in-house entertainment facilities: foosball, book tree, coffee and snack.